Computer vision, sensor data, data science and genomic research will be used to automatically identify the genetically superior individuals to be used as parents of the next generations of our populations. This way the efficiency and sustainability of agricultural production will be improved, while keeping our populations in animal-friendly housing systems without interventions such as beak trimming of poultry or tail-docking of pigs. Breeding provides a long-term solution to reach this goal, but requires large amounts of data on individual animals.